Drive Revenue Growth

Positioning your business for success in the most rewarding market segments with our expert support.

Market Sizing and Analysis

Understanding of the market opportunity, potential for growth, and the project's impact for securing funding.

• Define your business's target market

• Determine market size

• Conduct market research

• Calculate Total Addressable Market (TAM), Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM)

D

Business Case Development

Comprehensive review of the business to identify opportunities to improve margin and release cash.

• Collect a set of financial, organisational and operational data

• Conduct management (commercial, finance and sales) team interviews and workshops to get perspectives and insight

• Establish financial baseline

• Develop and test hypothesis

• Quantify potential opportunity

• Prepare report to demonstrate the potential value of the business for growth and investment

Pricing Strategy

Align pricing strategy to identify revenue maximising price across the product and service portfolio.

• Perform primary (Van-Westendorp, Gabor Granger, Conjoint Analysis) and secondary research

• Identify price relationships of key brands by conducting elasticity analysis

• Model profit impact of price scenarios and volume with the identified elasticity

• Estimate competitor reaction to price movement and conduct gaming analysis

• Identify revenue maximising price

• Create BI tool to track and monitor price